Statistics show that there are more than 10.3 billion Google searches every month. With the digital age, mastering the techniques of SEO (search engine optimization) is crucial to establishing an online niche for yourself.

The below cheat sheet consists of free third- party services that will help attract digital traffic toward your company website: 

BuzzSumo

With simple visual and data displays, BuzzSumo identifies what content works best in any given industry. By searching for terms and phrases, you can analyze the key influencers for a particular audience. The site also allows you to research competitors by tracking their content marketing graphs, and comparing their performance with yours.

Backlinko

With professional marketers from IBM, Apple, Disney and Amazon subscribing to newsletters, Backlinko takes actionable SEO training to the next level. It provides in- depth guidance on link building strategies and solid content marketing advice. 

Google Keyword Planner

Stay on top of keyword trends with Keyword Planner, by finding the keywords most relevant to your business and analyzing their search volume over time. 

WordPress Editorial Calendar

View all your posts together, whether they are in draft mode, published, or scheduled to be posted. Quickedit post titles and content, with the option of dragging and dropping them to change post dates. Even posts from multiple authors are easily managed. 

Dareboost

A free account features 5 website analyses per month and comparison counts for 2 analyses, which can be downloaded as PDF files. The Website Speed Test and Quality Check provides a report on your webpage, detailing metrics such as DOM elements, <img> tags, CSS properties, and Sandbox Attribute.

SEMRush

Generate up to 10 search reports every day using the Position Tracking Tool; study the top keywords, number of competitors for those keywords, as well as set location and device type. The Site Audit Tool allows you to crawl through 100 pages of your website and receive a technical audit. 

Moz Toolbar

Download the MozBar SEO toolbar to custom search keywords for Google, Bing and Yahoo by campaign label and location. The Visibility Score predicts how well a website will rank on search engine results pages (SERPs) based on Click Through Rates (CTRs). Track mobile friendly tags, and compare your mobile versus desktop ratings.

For more information on SEO strategies, social media outreach and content marketing, please contact us.